Hello! My name is Heather Moran. I am a graphic designer who specializes in design from a marketing and advertising perspective. I’ve always been interested in advertising and marketing, as one of my very first jobs was at Lush Cosmetics. During my time there I loved to talk to customers and try to understand how the average consumer would think on the sales floor. From that, I found myself able to understand what type of buyer they were, their buying process, and ultimately how to effectively sell to them. 
That first job sparked my passion to go to school to study Advertising and Marketing. In college, I learned more about marketing strategies and all aspects of the advertising industry- the most interesting to me being design. How designers create marketing materials and visuals that help sell a product was so incredibly interesting to me, that I knew that passion would drive me to my career. 

I applied to Toronto Film School for Graphic Design and Interactive Media after graduating from Durham College for Advertising and Marketing. While waiting for school to start in September, I applied for a grant from BACD to start my own business. During that summer I ran a small business curating Korean beauty products and selling them online. I would look up countless reviews and current skincare trends to handpick the items that would be in the boxes. As a one-woman show, I created a business plan, social media, packaging, the brand identity and also reviewed other Asian beauty products on my social media channels to increase my brand awareness. 

 During my 12 month program at Toronto Film School, I learned to think critically and execute visual solutions across print, digital platforms and motion graphics. I am now a multi-talented designer that can design apps, websites, brand identities, print, and motion. With my school and work experience, I feel like I am fully prepared and equipped to enter the advertising and marketing industry as a designer.