Foodies that are somewhat knowledgeable about wine and enjoy new experiences. Adults – primarily between 27-60 that are open to trying something new, and like the idea of being the first to find something different, and eager to share it with friends. Easily spend disposable income on environment and lifestyle - design centric.
Younger adults that are just starting to experiment with nicer wines; primarily between 24-30 of age. Highly social party-goers who want to splurge on something special
